An artist-centric music industry coalition for new and emerging talent: Introducing Brutalist Management Agency

By Jon Milton

Formally launched this week, Brutalist is a new artist centric music industry coalition committed to the development or emerging talent across the UK and beyond. They’re kind of a supergroup too, featuring some of the leading lights of the alternative music scene. Tired of seeing growing artists being ripped off, struggling to access industry support and generally being limited in their own industry knowledge, the Brutalist team is comprised of Sam Leadbeater, Natalie White, Olivia Wells and Charlie Dancer. ​

I first met with Adam through his band The Howlers, who have developed a reputation for being one of the most exciting new bands to have surfaced over the last year or so, and Natalie through her association with Document, whose have undoubtedly released one of the best tunes of 2020 with their debut single ‘Pity’, part of their excellent 'A Camera Wanders All Night' EP. Natalie also manages Bleach Boy and works as a live event promotor, and has worked with bands such as Squid, Working Men’s Club, Pip Blom and Snapped Ankles for Strange Days in the North West. Both are ambitious, focused individuals who do what they say they're going to do, which is great for a blogger like me and should be great for any band looking to accelerate their career. ​

Adam and Natalie are joined by Sam Leadbeater who runs Brutalist Records, an independent, DIY cassette label based in Portsmouth producing physical releases for local talented musicians in the scene, Olivia White, who has worked within the Manchester music scene as Head Music Editor at The Mancunion, Co-Head Music Radio Manager at Fuse FM, a freelance music journalist (LOBF) and latterly at Killing Moon, and arguably the most experienced member of the team Charlie Dancer has worked in the music industry for over 7 years, starting out as a promoter in his home city of Newcastle for SSD, joining leading talent development organisation Generator as the Talent Development Manager in 2017. 

Adam and Sam formed the venture earlier this year, and Sam says of it “Brutalist is first and foremost a space for both artists and industry members to blossom and develop. The point at which this is isn’t the priority, Brutalist no longer serves its purpose”.. Covering management, booking, record label and distribution, Brutalist provide artist services such as:   

• Planning a Release,
• PR/ Media Coverage,
• Artist/Band MOTs,
• Long-Term Strategies,
• Social Media/Brand Consultancy,
• Funding Applications,
• Royalty Administration. 

The team also work in partnership with Singing Light Music, who provide marketing and distribution solutions and bring extensive expertise from close to two decades in the music industry as well as working on recent campaigns for the likes of Pigs x 7, Martha Hill and Dutty Moonshine Big Band.

Brutalist tell us that they are always on the look out for talent, and you can get in touch with them www.brutalistmanagement.com ​